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Exclusive interview with Rohan Shukla: International Marketing Officer at Watford FC

This week, I’ve spoken with Rohan Shukla, Watford FC’s International Marketing Officer. Rohan has had a digitally focused journey into sport which started by studying a Sports Management degree. This interview sees Rohan open up about his experiences at Watford FC, including the club’s challenges, developments in their digital strategy and how the Indian market is a big deal for them.

Question 1: Rohan, it’s a pleasure to have you on Ash’s Sports Talk. How did your sports career begin?

Exclusive interview with Rohan Shukla: International Marketing Officer at Watford FC

“I was on the edge of giving up.”

My dad was a United fan, and my passion grew from there. After that, I wasn’t so bothered about becoming a professional player. Instead, my interest was in sports business. I was in India when I studied for an undergraduate degree in sports journalism, which led me to report football and cricket emerging in the nation.

I still wanted to be involved in bigger things. I then came to the UK and did my masters at Loughborough University in sports management. I worked my heart out to get into sports clubs but was rejected everywhere, and I was on the edge of giving up. Eventually, I decided to give it one last shot by studying for another Masters Degree at UCFB in Football Communications and Digital Marketing. Two months in, we had the Commercial Director of Watford FC, Paul O’Brien, attend our campus for a guest lecture. The club had been relegated but still wanted to be recognised on a global scale, particularly in India. I…

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