Ecommerce businesses are the cornerstone of modern shopping. And the eCommerce industry is booming and shows no signs of slowing down. There are approximately 12 million to 24 million e-commerce websites worldwide, with more being launched nearly every day.
However, about 80% of all e-commerce firms fail. There are three primary causes why consumers are likely to leave your website:
- Customers are unimpressed with design.
- The value of the product is unclear.
- Navigation is tough.
With customers increasingly depending on online purchasing, it’s projected that 95 percent of purchases will be conducted online by 2040.
This is why your site must not only look aesthetically pleasing and be on-brand with your company image, but it must also encourage the audience to take action and purchase your items. With that in mind, here are five improvements that you can make to your e-commerce site to improve sales:
1. Build an Internal Search Engine
It gets more difficult for users to discover the most relevant information as a site increases in size, offering more services, products, and content.
According to Paldesk, 45% of users leave a site within seconds and search for alternatives when they can’t find what they want. According to Fast Simon, integrating a customized internal search function helps users find information on your website quickly.
Internal search on a firm’s website optimizes customer experience, and approximately 30% of online site users use a site search box when available. An internal search engine not only helps the consumer but also benefits the firm as:
● It raises the likelihood of conversion
● It reveals what your clients desire
● It offers additional upsell and cross-sell opportunities
● It gives you an advantage over your competitors
2. Simple Navigation
Your website navigation should be straightforward and clear. Visitors want to complete their tasks as quickly as possible. There’s an unspoken rule in the design world that all content on the site must be available in three clicks.
One way to achieve simple navigation is to have drop-down menus on your website. Drop-down menus make your site less cluttered and also allow consumers to visit their desired area more quickly. The content should be created to provide customers with helpful information.
Another way to improve navigation is to ensure that the shopping cart is simple to see and use. Nobody likes to deal with a checkout procedure that makes buying products more complicated than necessary.
Often, consumers will add products to the cart but end up leaving the site due to complex or requirement-heavy navigation.
3. Efficient Consumer Service
Customer service is critical in e-commerce. Making your contact information visible on your website is one of the simplest ways to communicate your availability to customers. Live chats are another great way to boost your customer service efforts. On-site chats are becoming increasingly popular. Here are a few benefits:
- Customers can ask questions or voice concerns while deciding on a purchase
- Chats can potentially increase conversion rates
- Allows you to understand common consumer concerns
- Enhances the consumer shopping experience
- Is cost-effective
- Requires little technical expertise
4. Effective Promotion for Your Products
Product and service promotion has a significant impact on sales. Promotions account for more than half of all sales. Two simple ideas can boost your sales through effective advertising.
First, utilize social media platforms for advertising. Many companies use social media to promote themselves and acquire new consumers. This is because social media is being used by 83.36 percent of the world’s 4.57 billion internet users.
Secondly, prioritize the most desirable items and services on the website if certain blog posts or products perform better than others; leverage that popularity by featuring it in your promotional materials and on main pages.
5. Attractive Product Descriptions
While website design and user-friendliness are important, don’t underestimate the power of content. Make your product descriptions fun, information, and interactive if you want to keep your consumers interested.
After all, your product description helps the customer decide whether or not they need the product. Begin with a captivating introduction.
Then, highlight some key aspects of your product that distinguish it from competitors. Lastly, show your product to make it easy for that customer to imagine themselves with it.
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