IMG Arena To Deliver Sports Betting Data And Streaming For British Basketball League
img arena to deliver sports betting data and streaming for

IMG Arena To Deliver Sports Betting Data And Streaming For British Basketball League


IMG Arena will be British Basketball League’s exclusive global betting data and streaming partner by securing the rights as announced from London today. The BBL’s domestic betting stream package involves 214 games per season in a multi-year deal and marks the first time both data and video streaming rights are bundled and sold together. The leading sports data business for betting, media and specific professional industries will stream 10 franchise-strong BBL Championship, its end-of-season BBL Play-offs, and knockout competitions, the BBL Cup and BBL Trophy. BBL official data rights need to be delivered from venue to sportsbook clients in seconds so relying on IMG Arena’s FastPath ultra-low latency delivery infrastructure that is both fast and accurate, meets the demands of trading professionals and fan consumers alike. The Sports Techie community blog is proud to share stories about digital rightsholder, league shareholders and punters from the U.S. to across the pond for our entire global following and readership. IMG Arena’s eco-system for sports betting for sport to fan showcases their official FastPath data feeds, Live Streaming service, Event Centres, and Virtual Sports Products.


IMG ARENA will capture then near-instantaneously provide more than 460 sportsbook operators in their global network the BBL’s data from 214 matches across the UK per season. This incredible sports technology feat also involves distributing live streams for betting as part of the data stream.

Rights agreement grows IMG ARENA’s global basketball roster with 214 matches per season

Mark Wrigley, Senior Director, Rights at IMG ARENA, said, “Basketball is a sport that we are incredibly passionate about and committed to helping grow its global reach. The BBL and its competitions are an exciting addition to our portfolio, increasing our offering of premier-level basketball from key territories around the world.”


British Basketball League is at the heart of British hoops since its inception in 1987 and represents the highest level of the professional game in the UK. The League has grown to 10 franchises in the football soccer dominant UK, a historical achievement over 30 years in the making. The assortment of super teams, dynasties, top level players, and respected coaches, along with memorable moments is all part of their colorful past, dynamic present and exciting future.

All clubs retain equal League shares. A separate independent Management Board oversees implementation of the evolving Business Plan and maintains day to day BBL aspects.

The current franchises are:

– Bristol Flyers

– Caledonia Gladiators

– Cheshire Phoenix

– Leicester Riders

– London Lions

– Manchester Giants

– Newcastle Eagles

– Plymouth City Patriots

– B. Braun Sheffield Sharks

– Surrey Scorchers

BBL clubs have focused on building foundations based on strong community programs. As part of the League’s allure, the emphasis on positive role models for young people is at the forefront while the progressive clubs are also actively involved in developing the next generation of British basketball players. Further promotion of the sport of basketball is tied into healthy lifestyles aimed to inspire the UK’s young people in the regions and local cities, or anywhere around the world where fans of the BBL are located.

Portfolio Growth

Acting as a premier partner, IMG ARENA has committed to supporting the BBL meet their growth strategy and creating new revenue streams by optimizing the basketball organization’s recent £7m investment funds by 777 Partners.

Andy Webb, Chief Operating Officer at BBL, said, “BBL has a stated mission to grow basketball and its following in the UK and beyond. Working with IMG ARENA helps us to do this by maximizing returns from an important commercial asset while also widening BBL’s audience and fan engagement.”

The newly expanded IMG ARENA roster of top tier basketball leagues also includes EuroLeague, NBL Canada, Italy’s LBA and Spain’s ACB.

IMG ARENA is the sports data and technology hub serving the sport, sport betting and sport media industries. The sports tech company delivers live streaming and data feeds for more than 45,000 sports events annually. In addition, they provide on-demand virtual sports products and front-end solutions for the likes of UFC Event Centre. IMG ARENA’s premium clients and federations partnerships include the DFB, ATP, UFC, DP World Tour, PGA Tour, EuroLeague, MLS and the FA.


IMG is a global leader in the sectors of sport, events, fashion, and media. The business manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor (formerly WME I IMG), a global sports and entertainment company operating in over 30 countries.

Sports Techie, league development is the name of the game and IMG Arena, IMG and Endeavor as poised to make it so for the BBL.

Sports punting is a critical part of the UK fan experience. Real-time engagement from the sport to fan is also crucial to the success and trust of sportsbooks. This makes IMG Arena technologies the perfect tech partner for the BBL to meet these demands, as well as to help uncover new business development opportunities, increase revenues, and grow the brand, while providing fast and secure data for improved wagering and streaming.

Anyone know what a Scorcher from Surrey is?

The ‘Scorchers’ team name is a first for me!

See you later sportstechie in Seattle, Atlanta and around the world!

Sports Techie Social Media Networks
Sports Techie Twitter: @SportsTechieNET:
THE #SportsTechie Twitter: @THESportsTechie:
Sports Techie Facebook Fan Page:
Sports Techie YouTube Channel:
Sports Techie LinkedIn Group:
Sports Techie LinkedIn (Robert Roble):
Sports Techie Instagram:
Sports Techie Pinterest:

Sports Techie Skyword:
Sports Techie Snapchat, Skype: sportstechie

Sports Technology Podcast with Bob Roble.

Sports Techie Quora:
Sports Techie Moby Picture:
Sports Techie Flickr:[email protected]/
Sports Techie Vimeo:
Sports Techie Guy:

Sports Techie Alignable:

The post IMG Arena To Deliver Sports Betting Data And Streaming For British Basketball League first appeared on Sports Techie.

Go to the source link

Check Also

統一獅大物宋文華首登板 外野失誤憾送勝利

統一獅大物宋文華首登板 外野失誤憾送勝利

來到九月後半,在下半季例行賽進行到一半後,季後賽競爭也是如火如荼,戰績獨走的樂天若今天能夠奪勝,接下來將有機會提早點亮魔術數字;統一在最近打擊加溫後,距離全年度第三的味全僅差一勝,也有機會在這禮拜逆轉排名。 在主戰先發胡智為確診後,統一選擇拉上今年選秀的新人宋文華來做先發,宋文華在小聯盟多以中繼出賽,K功了得,今年甚至短暫上過3A,出賽數不多但帳面成績不錯,唯一比較讓人失望的就是曾經的亮點-球速,這也是選秀輪次較後面的原因之一。本場先發就要面對中職火力最可怕的樂天,除了大家擔憂的球速外,宋文華能繳出怎樣的表現值得注意。 傷癒復出的翁瑋均,本季一軍第二次登板回到主場,昔日有主場賽揚的稱號,但對壽也是生涯最棘手的統一,面對統一拿下過五勝,但ERA及WHIP都是偏高的情況,其中在統一今天的打線中,超過半數球員面對翁瑋均對戰打擊率超過三成。雖然上一場出賽表現雖然不佳,若能注意球路進壘點,面對下半季打擊不是這麼出色的統一,有機會繳出不錯的結果。 統一大物宋文華看似還在習慣中職打者,在第一局球數稍微用多了些,雖然球速在140上下,但投滿三局力保不失,內容也有很大的進步空間,期待下次的表現。 四局上半,一出局後郭阜林靠著游擊手失誤上壘,隨後靠著林岱安的安打,以及林靖凱的短打先得一分,接著陳傑憲選到保送形成滿壘,兩出局後羅薩右外野安打送回兩分,四局上半統一率先得分,3:0領先。 下個半局樂天也還以顏色,面對統一第二任投手施子謙,一出局後郭永維因中外野手的失誤上壘後,靠著滾地球推進以及張閔勳的安打先追回一分,緊接著下一棒選到保送後,陳晨威的安打讓左外野發生失誤,一棒追平比數,成晉再補上三壘安打送回超前分,樂天一局就將比分追平甚至超前,4:3逆轉。 五局下半,面對統一第三任投手傅于剛,梁家榮一上場就敲出右外野陽春砲,5:3樂天再追加一分。 比賽後半段,樂天也啟用勝利方程式,未讓統一越過雷池一步,最終樂天就以5:3奪勝,有機會在明天就點亮魔術數字。 統一獅VS樂天桃猿 數據統計 1 2 3 4 5 …

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.