‘Jurassic World Dominion’ Devouring $132M+ In Opening Weekend – Midday Box Office
‘jurassic world dominion’ devouring $132m+ in opening weekend – midday

‘Jurassic World Dominion’ Devouring $132M+ In Opening Weekend – Midday Box Office


FRIDAY AFTERNOON UPDATE: Jurassic World Dominion looks to be critic proof against all those bad reviews with a $55.5M opening day and projected $132.5M 3-day at 4,676 theaters. If that holds, it will be the third best start for Jurassic movie after Jurassic World ($208.8M) and Jurassic World: Fallen Kingdom ($148M). That first day includes those $18M in previews.

RelishMix says that the social media chatter “runs mixed-positive” with “a tone of urgency from Jurassic brand-fans who are dying to see the story of the reunion of lead cast members and the techno-VRF evolution of Spielberg’s 1993 masterpiece. Critical hecklers think that the show has jumped the shark, as an odd social warning of how this incarnation will derail as an ‘over produced spectacle’ — which sounds exactly what fans are ready for.”

RelishMix adds, “Reactions suspect spin-off are in the works in other forms, maybe recasting, but that the brand is too large to kill-off. Reaction spots have also fully deconstructed the project over six months from the prologue spot that was dropped in November 2021 — and point out the story accuracy, believability and how in-accuracies are part of the fun with these films.”

The sequel’s social media reach “runs 23% stronger than the 2018 installment” says the social media analytics corp, across Facebook, Twitter, YouTube, Instagram and with TikTok, now at 784.8M.

Universal dropped three select videos on the Universal YouTube growing to 6.2M subs — but also on the Jurassic World YouTube channel with an additional 1.76 subs for the brand with a notable set of 41 videos, dropped since the five-minute prologue spot in November last year. Materials have fueled over 515 earned and owned videos including reviews, trailer-reposts, reactions and clip reels for the franchise driving 459.8M views and counting — compared to the last movie with 409M views. Many key performance indicators are indexing well with TikTok videos at 107.5M views plus 84.1M views on Facebook, 3.7M on Twitter and 2.6M views on Instagram. Furthermore, the Super Bowl spot triggered 86.8M views in the 24 hours following the game, just behind Dr. Strange in the Multiverse of Madness which had 92.1M views.

Social media champs in the pic’s cast include Chris Pratt with 55.5M overall on social media, as well as Bryce Dallas Howard (5.3M across FB, Twitter and Instagram) followed by Jeff Goldblum (4.1M), Laura Dern (1.2M) and Sam Neil (989K).

Darkstar top gun

The “Darkstar” as seen in ‘Top Gun: Maverick
Paramount Pictures via YouTube

Meanwhile, Paramount/Skydance’s Top Gun: Maverick isn’t getting trampled by the dinosaurs with a $14M third Friday, -44% from a week ago and a third weekend of $50M, -44%, at 4,262 for a running total of $393.6M.

Disney’s Doctor Strange in the Multiverse of Madness is third at 3,345 with a $5M sixth weekend, repping a 45% decline and running total of $398M.

Universal/DreamWorks Animation’s The Bad Guys is fourth with $700K today, -27% from a week ago, and an eighth weekend take of $2.4M, -28% for a running cume by EOD Sunday of $91.6M.

20th Century Studios/Disney’s The Bob’s Burgers Movie, booked at 2,605, is seeing $2M in its third weekend, a 50% decline, and a running total by Sunday of $26.75M.

Jurassic World: Dominion

Universal

FRIDAY AM UPDATE: Universal/Amblin’s Jurassic World Dominion earned $18M in previews, but that’s not just from 4PM showtimes yesterday, but also other stunt previews earlier this week. The Colin Trevorrow directed movie played at 4,150 theaters.

Again, the bulk of that preview figure was earned last night.

Jurassic World Dominion is suffering the worst reviews of the Jurassic franchise at 34%. Typically, the dinosaurs have been able to survive that at the box office, but we’ll see if that $125M opening projection can keep up. The previous installment, 2018’s Jurassic World: Fallen Kingdom, which also endured bad reviews at 47% Rotten, filed a $148M opening, down from the franchise high of the 2015 film’s $208.8M. We’ve come to learn that Dominion cost a net $185M before global marketing and distribution spend. Audience scores on the last two Jurassics defeated any naysay from the critics with Jurassic World earning an A, and Fallen Kingdom an A-.

2015’s Jurassic World earned $18.5M in previews that began at 7PM before generating an $81.95M opening day; however, that was spurred by fans appetite for the first Jurassic movie in 14 years. Fallen Kingdom, after Thursday 7pm previews at 3,600 theaters, did $15.3M before earning a $58.5M first day.

Industry analysts believe that Jurassic World Dominion won’t bite into Top Gun: Maverick‘s third weekend hold, which is expected to be between $45M-$50M. Essentially, the latter is more older-skewing, while Dominion looks to gobble up families.

The sixth Jurassic movie expands to 4,676 theaters today, including 3D, IMAX and other premium large format screens. Disney will absorb all of those format next weekend for Pixar’s Lightyear. 

Paramount/Skydance’s Top Gun: Maverick saw its first single-digit gross day at the box office after a near two week streak of daily double digit grosses with an estimated $9.1M yesterday, -26% from Wednesday. Tom Cruise’s highest grossing movie at the domestic box office now stands at $343.3M. The pic currently stands as producer Jerry Bruckheimer’s second highest grossing film, and needs to fly past $423M to become a domestic record for him, thus beating 2006’s Pirates of the Caribbean: Dead Man’s Chest. Second week take for Top Gun 2 was $137.7M.

We’ll have more updates for you as they come.

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