Media Company The Adelaide Set cops backlash for Roe vs Wade coverage
media company the adelaide set cops backlash for roe vs

Media Company The Adelaide Set cops backlash for Roe vs Wade coverage

An Adelaide-based news company has incited fierce backlash for its Roe vs Wade coverage, sending an “open letter” circulating online.

The Adelaide Set, a South Australian “media/news company” run via Instagram, has copped furious backlash for its coverage of the US Supreme Court decision to overturn landmark abortion ruling, Roe vs Wade.

Locals have lashed out at the 55.4k follower-strong page after it made two posts about the Supreme Court move over the weekend.

One post shared the news superimposed over a stock image of a baby, while another invited followers to weigh in on a debate seemingly equating the policing of women’s reproductive rights to mandated vaccinations.

While a number of visitors to the page expressed their outrage, the comments have largely been deleted, leading a number of users to share an “open letter” blasting the company penned by psychology honours graduate Kate.

Sharing examples of the company’s “poor journalistic integrity,” Kate wrote in a five-page document available on her page:

“What I will take this opportunity to do is criticise the blatant censorship and tone policing performed by The Adelaide Set on their recent posts regarding Roe v. Wade under the guise of presenting themselves as a fair and impartial news outlet,” she wrote.

“For a page which claims to represent values of “sovereignty, choice, curiosity and the willingness to challenge ideas” (Instagram, 25 June 2022), there is an awful lot of filtering, curating, and deleting of comments on their posts to better reflect their own personal stance.”

Kate went on to clarify that while she is “not a journalist”, she felt compelled to formulate a public display of “disappointment” in the company.

“I am not a journalist, and this piece isn’t intended to claim I am a better or more credible journalist than those at The Adelaide Set.

“This is instead a public display of my own disappointment, and anger at an outlet bastardising the profession of journalism in a lazy quest for attention that was obviously never received in the creators’ formative years.

“My hope is that The Adelaide Set consider rebranding themselves according to their values, or better disclosing their intentions with each post and article,” she said.

The Adelaide Set was initially slammed by a number of people over their Roe vs Wade coverage, who were then left furious when their opinions were removed from the comments section.

“Why is there a picture of a baby on this post? This picture is misleading for the caption,” one person wrote.

“I’d love to see the comments of this without you deleting them all. SO empowering of you to delete comments from women upset about this. Not very freedom of speech of you is it now,” another said, going on to brand the company “irresponsible”.

Others have shared their private correspondence with the company with Kate.

In one message, the publication called someone’s opinion “ultra radical bullsh*t”, and accused them of having “tall poppy syndrome” after they called the team behind the page “talentless” and declared that they should be ashamed.

“You are deliberately trying to capitalise on emotional content from a humanitarian crisis that you don’t give a sh*t about,” another wrote.

“Your fantasies about our intentions is classic ultra radical bullsh*t. Give it a break, take your little screenshot show your friends and make yourself feel important,” the page responded.

Since Kate’s letter gained traction, The Adelaide Set has shared a fiery message addressed to “cancel culture”.

“Respectfully, we suggest you use your energy for something constructive and empower your community through action, not behind your screen,” it read.

“This platform is for free thinkers, thought leaders and those who want to be challenged whilst maintaining civil discourse. If you decide to come on here with aggressive and defamatory comments.”

The post has been “liked” by a number of the page’s followers, including popular Adelaide eateries Mister Sunshines, Africola and Penny University.

It comes as thousands of demonstrators have flooded the streets in the US to express their fury over the Supreme Court’s decision, with upcoming protests planned in Australia in a show of solidarity.

On Friday, the Supreme Court overturned the landmark Roe vs Wade ruling that has underpinned abortion rights in the country since the 1970s.

Roe v Wade prevented the government from banning abortions until the point of foetal viability, at about 24 weeks of pregnancy.

Since the decision was handed down, more than 10 states have moved to effectively outlaw abortion, stripping away the reproductive rights of millions of women.

Meanwhile, laws in South Australia are set to come into effect which allow abortions until 22 weeks and six days’ gestation without a reason.

The changes will come into effect on July 7, and will see abortion removed from the criminal legal system, instead falling under health law.

The state government moved late last week to finalise the regulations to allow changes to the Termination of Pregnancy Act, which were passed in March 2021.

Read related topics:Adelaide

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