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We’re living in an entirely new moment of cinema. Greta Gerwig’s Barbie movie is only the beginning of the American cinema’s very own French New Wave phenomenon—call it the Great Product Period of the 21st Century. A number of bizarre brand-based projects are already in the works (Barbie, a movie about Uno, Lena Dunham’s Polly Pocket movie), and now, Hollywood has really upped the ante with: here comes a live-action Pac-Man film.
How you can make a yellow chomping circle into a live-action event is beyond me. Didn’t we already have The Emoji Movie? But where there’s a will, there’s a way. Jane the Virgin alum Justin Baldoni has assembled a team under his Wayfarer Studios production company—though as of now, the actor hasn’t joined the film’s cast. He’s currently only set to serve as producer.
The studio has yet to announce any plot details (though we predict colorful ghosts will be hungry for some Pac-Man blood), but the idea comes from Chuck Williams, who most recently worked on the Sonic the Hedgehog live-action saga. Apparently, the director has a penchant for tapping existing video game IP for silver screen stories.