Product-Led Content Should Not Feel Like Marketing
product led content should not feel like marketing

Product-Led Content Should Not Feel Like Marketing

Product-led content (usually in the form of an article, infographic, or video) is a type of content that aims to solve your audience’s pain points by strategically using your product as the best solution. Most marketers and founders are afraid to sell through their content because it would feel too much like marketing. Unlike most advertisements, it is not explicitly trying to get you to buy something. It generally isn’t even trying to make money by directly asking for it (though some companies do that). Instead the content is trying to solve a problem for the person who reads it, hopefully through your product.

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