Ratings for the World Track & Field Championships are the highest in years. Plus: a double-digit increase in NBA Summer League viewership and more.
World Track & Field Championships strongest in years
Coverage of the World Track & Field Championships — which are taking place in the United States for the first time — averaged 1.98 million viewers on NBC last weekend, the network’s highest average for the event since 2007 (2.08M). Last Sunday’s afternoon window led the way with a 1.35 rating and 2.24 million viewers, the most-watched track & field event on NBC (excluding the Olympics and Olympic Trials) since 2004.
NBC also averaged a 1.19 and 2.13 million for coverage last Saturday afternoon. Primetime windows averaged a 0.9 and 1.58 million last Saturday and a 1.15 and 1.93 million last Sunday. Including cable windows on CNBC and USA Network, the opening weekend of the event averaged 939,000 viewers.
NBA Summer League viewership up double-digits
NBA Summer League games averaged 150,000 viewers across the ESPN networks and NBA TV, up 34% from last year, when the games took place in August. Last Sunday’s Summer League Championship (Blazers-Knicks) averaged a 0.17 and 297,000 on ESPN, down from more than 400,000 last year (Kings-Celtics) but up from 2019 on ESPN2 (Grizzlies-Timberwolves: 269K). The most-watched game of the Summer League was Magic-Kings on ESPN July 9 (433K).
Plus: NASCAR, SRX, MLB, UFC
Last weekend’s NASCAR Cup Series race from New Hampshire averaged a 1.45 rating and 2.40 million viewers on USA Network, up 7% in ratings and 4% in viewership over last year’s race on NBCSN (1.36, 2.3M). … Last weekend’s edition of the SRX racing series averaged a season-high 0.66 and 1.06 million on CBS, the first race of the season to top the million viewer mark. … ESPN’s exclusive Giants-Dodgers Major League Baseball game averaged 992,000 viewers Thursday night, down from the network’s previous exclusive weeknight game two weeks earlier (7/6 Cardinals-Braves: 1.10M). It was preceded by episode two of the ESPN documentary series “The Captain” at 611,000. … Last Saturday’s matinee UFC main event on ABC averaged a 0.58 rating and 951,000 viewers, up from the previous weekend’s primetime main event on ESPN (762K).