Snapchat’s Second Hardware Product is a $230 Selfie Drone – IGN
Snapchat has released a limited edition, flying selfie drone called Pixy that will set you back $230.
Revealed on the Snapchat website, a number of pre-set options will let the drone follow or orbit around you, or simply float in place, before landing in your hand once you’ve recorded the footage.
Everything recorded through Pixy will transfer automatically to your Snapchat memories, which will allow further editing if required.
— Pixy (@snappixy) April 28, 2022
The drone seemingly won’t have long-term availability as it’s only available while stock lasts, and only available in the U.S. and France. Snapchat also warns to check your local laws for drone regulation before purchasing Pixy.
This is only the second piece of hardware Snapchat has released in its 11-year history. The social media company previously released official smart sunglasses called Spectacles in 2016.
The glasses could record up to 10 seconds of footage and, like Pixy, send that footage directly to your Snapchat memories for posting, sending, or editing.
The Spectacles’ release was also similar to Pixy in that it appeared to be more of an experiment for the company than a determined step into hardware.
CEO Evan Spiegel said at the time that Snapchat would administer a “slow approach to rolling them out” as “it’s about us figuring out if it fits into people’s lives”.
Ryan Dinsdale is an IGN freelancer who occasionally remembers to tweet @thelastdinsdale. He’ll talk about The Witcher all day.