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University of London’s new Marketing degree: An ethical approach

University of London’s new Marketing degree: An ethical approach

The brand new University of London’s Bachelor of Science (BSc) in Marketing is designed for you, that is looking for analytical skills to advance in your marketing career, but that is also interested in ethical issues associated with over-consumption, environmental crisis and inequality.

This degree has been created with the understanding that marketing can play an important role in mitigating some of the core societal issues we are currently facing. Throughout the programme, you will have the opportunity to examine the connections between marketing and the underlying fundamentals of politics, economics and society that determine the rules for how marketing operates.

You will understand contemporary perspectives on marketing and its implications for firms, industries and society, and will learn to identify and develop ethical, sustainable and pro-diversity approaches. You will examine how quantitative studies can be employed in management, for sustainable business. You will develop a critical understanding of consumer behaviour and culture and its relation to digital marketing. You will also learn the strategic and operational facets of marketing set within the context of globalisation and its implications for the marketing manager and consumerism.

By analysing real-life problems facing actual businesses and evaluating the effectiveness and limitations of different marketing and management solutions and practices you will gain the adding value analytic skills that are highly sought in the world of marketing and advertising today.

The degree balances research and applied skills, and it’s led by Royal Holloway, University of London’s Marketing Department:

“At Royal Holloway, we pride ourselves on being at marketing’s cutting edge,” said ​ Professor Alan Bradshaw, Head of the Marketing Department. “Our dual excellence in teaching and research allows us to lead international discussions about consumer experience, online culture, and branding. This new programme will allow us to do so in very exciting ways and we can’t wait to get started.”

In this programme, you will learn through a variety of highly engaging materials and activities such as pre-recorded videos, readings, formative assessments, quizzes and live tutorials. Your learning experience will be fun, and most importantly, effective. You will also have access to career resources, advice and support, which will empower you to realise your career goals.

Degrees continue to be one of the most valued credentials in the job market, and we’re excited to build on the global success of the University of London’s Bachelor of Science in Computer Science by launching this new programme in a high-demand field– added Betty Vandenbosch, Chief Content Officer at Coursera.

Applications for the October 2021 cohort are open, and the deadline is 13th September. To learn more, please visit:

The post University of London’s new Marketing degree: An ethical approach appeared first on Coursera Blog.

Read original article here: University of London’s new Marketing degree: An ethical approach

Read original article here: University of London’s new Marketing degree: An ethical approach

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